Website SEO

These days, no business can afford to ignore Search Engine Optimization. SEO should play a part in your online marketing strategy as it helps people to find you online over time, which leads to more organic search traffic, conversions, and sales. Without SEO, it’s much harder for Google to know when your content is relevant to what potential customers are searching for and show it to the right people at the right time. If search engines ignore your business, that results in less traffic and fewer leads.

To understand how SEO works, you need to know how Google works; Google finds and catalogs online content in a vast database. It analyzes the content quality, using several signals, to determine which web pages are relevant to which searches. Then, when people type in a phrase, Google shows them the most relevant results. SEO helps you improve how Google sees your content so it shows up for the right searches.

Keywords and search phrases are necessary parts of your search engine optimization. That's because keywords in content tell Google and other search engines about its relevancy and search intent. That relevance helps search engines show your content to the right people at the right time. This is why performing keyword research for both SEO and content marketing is so important. Contact Digital Fueling for your desired keyword research if you're unsure where to start.

While writing quality content for human readers is essential, you also need to allow search engines to crawl and index it properly. That's where technical SEO comes in - every page indexed enables your website to rank for the researched keywords on those pages, which means an additional point of entry and, therefore, more traffic. Technical SEO includes a broad range of subjects; this is why it's better to perform periodic website SEO audits to ensure it is also fully optimized for search engines.

On-page SEO and off-page SEO are also known as on-site SEO and off-site SEO. On-page SEO is about improving your site, for example, by optimizing your page's content quality and meta tags around particular researched keywords. It also includes technical fixes to your site. Off-page SEO is about improving the reputation of your website and business by building links, enhancing online authority, and gathering social media signals via shared content. Any successful SEO strategy needs both on-page and off-page SEO.